Apple Dominates Technology News

A study was run by the Pew Research Center. They were running a project for 

excellence in journaling and what they found was that Apple dominates tech news with 15.1 percent of tech articles being related to Apple and in second was Google with 11.4 percent and Microsoft had a mere 3 percent. The reason is that Apple is very effective at getting a journalists attention. People on rumor sites are also responsible for this as they build up a lot of anticipation for what the next Apple product will be. Apple also has a very public way of releasing new products by holding keynote speeches at least 3-4 times a year. Apple also had the number 2 and number 4 most talked about tech story with the iPhone 4 at #2 with 6.4 percent coverage in the news and the iPad at #4 with 4.6 percent of coverage in the news. Even though Microsoft had a big release of Windows 7 this year it only had one half of 1 percent of all coverage.

Apple has been in the tech industry for quite a while now and with every new Mac, iPod, iPhone, iPad and other things such as new software are always in the technology news on websites, radio and T.V. Sometimes a new release will even cause endless lines to form outside of an Apple store just so that you can be the first one to ever own an iPhone (for example). It is really unbelievable that so many people line up for such a small thing that is made to look really big.